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TAG Heuer Big Wave - Don't Crack Under Pressure

Videos from WSL Big Wave Awards

Compilation of the four episodes the TAG Heuer's big wave series "Don't Crack Under Pressure"

Episode One
In the first episode of TAG Heuer's big wave series "Don't Crack Under Pressure" the world of high surf rescue is examined in depth. 

Episode Two
In the second episode of TAG Heuer's big wave series "Don't Crack Under Pressure" we hear about what motivates Gary Linden, the founder of the Big Wave Tour. 

Episode Three
What makes Big Wave Women's Champion Paige Alms tick? Find out what drives the Maui surfer to be the best there is in the third episode of TAG Heuer's big wave series "Don't Crack Under Pressure".

Episode Four
What does it take physically and mentally to survive wipeouts under unfathomable tons of furious whitewater? Listen to the best big wave riders in the world explain how they prepare and how they execute in the heaviest situations in the fourth episode of TAG Heuer's big wave series "Don't Crack Under Pressure".

How They Survive



















Anyone who has ever been thumped by a head-high wave knows the sick feeling of dread in your gut when you're fumbling towards the surface, vying for a gasp of fresh air. Now times that feeling by ten. No, scratch that, times it by fifty and you're beginning to understand what a wipeout at Pe'ahi or Nazare or Maverick's feels like. "It's like, get ready for eight rounds with Mike Tyson, 'cause it's coming straight at you," said 2x Pe'ahi Challenge Champ Billy Kemper.


Don't Crack Under Pressure
In this Tag Heuer "Don't Crack Under Pressure" feature, the WSL Big Wave Tour's Medical Director, Dr. Terry Farrell, breaks down some of the physiological challenges surfers face when dealing with intense wipeouts, specifically the stress it places on a human's lungs. "You just overcome and adapt," Kemper said.


















Back in January 2016, Maui's Aaron Gold paddled himself into perhaps the largest wave ever ridden without vehicle assistance -- a 66ft. behemoth at Jaws, aka Pe'ahi. Not long after that, he nearly drowned surfing at Cloudbreak in Fiji during another huge Pacific swell.

Billy Kemper at Jaws, Hawaii on December 6, 2015 (B). Photo by Mike Neal. A 2016 Paddle Award entry.
Even big wave surfers like Billy Kemper are forced to face their fears head on in frightening conditions. It's what you do to compose yourself in the moment that makes the difference. - WSL / Mike Neal
The incident is forever crystallized in his mind. "I fell on the first wave, basically got held down by the next wave and then it was like somebody shut the lights off, I blacked out," Gold explained. "Luckily they wound up seeing my board and found me floating unconscious under water, grabbed me and were able to resuscitate me."
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TAG Heuer enters the Surf World!

TAG Heuer Joins World Surf League as Official Timekeeper of Big Wave Tour





























This multi-year partnership will see the TAG Heuer inject its #DontCrackUnderPressure campaign into the heart of big wave surfing, serving as the Official Watch of the tour, and supporting the “Biggest Wave” and “Biggest Wipeout” components of the annual WSL Big Wave Awards.




Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer commented: “Be Unique, Different and the First has always been my personal philosophy in all my 40 years of activities, from products development to marketing and sponsoring. TAG Heuer is the first luxury brand to enter the Surf World. Our motto #DontCrackUnderPressure fits perfectly with the WSL Big Wave Tour and makes our partnership different and innovative. It will give TAG Heuer a great boost in terms of connecting with young people, with the support of our friend Kai Lenny and his highly contagious enthusiasm.

“When the WSL acquired the Big Wave Tour and Big Wave Awards, we believed it was an opportunity to elevate some of the most inspiring sportsmen on the planet and their passions to a bigger stage,” Paul Speaker, WSL CEO, said. “This elevation has not only seen a surge in attention to this incredible sport but has also provided the League with the opportunity to partner with world-class entities. We’re thrilled to announce TAG Heuer as the Official Timekeeper of Big Wave surfing and we look forward to a long and fruitful partnership.”

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